“Hublot loves art” 2014 annual big show opened the ceremony on October 10th in 798 art district in Beijing. Swiss top watch brand Hublot from the beginning of its birth, the DNA of the brand was given the powerful driving force with the art of fusion. Perhaps art for people is a kind of mere formality or assentation, but the art of Hublot is the most persistent faith and devotion flowing in the blood!
Behind the large black cloth is the large public art installation works jointly created by Hublot and famous Chinese contemporary artists Mr Xu Zhen “eternal life – time hourglass”. Today this sculpture in the middle of the 798 Bauhaus square is completed in shock, which marked the Hublot formally stepping into the center stage that is symbolized the Chinese vanguard art highland, and has been the Precedent of creating the cross-border cooperation of The global Ultimate Luxury Products and the public art.
Around the media seats is the painting the was mutually created in the Beijing Oriental plaza flagship store of the Hublot brand last month by everybody, and they felt excited when seeing this painting again.
At the beginning of the conference, the greater China area general manager of the Hublot brand Loic Biver said: “the cause of China’s contemporary art is booming, and has sprung up many admirable artists and works of art with the international standards, and it is a great pleasure for us to participate in it. The Beijing 798 public art project we cooperated with Xu Zhen is by far the most proud of transboundary creation for us! His artistic thought fully revealed the concept of integration, let our cooperation agitate the most impressive art.” It will surely be a shocking moment and great improvement for the Hublot brand in China, which will help Hublot walk further and better!